EHang ($1B) First Drone Product launch
RESULT
I launched the first drone product into the US market for Chinese drone brand, EHang. I reached $1.5M in product sales just for the consumer drone, after launching the product through a crowdfunding campaign, amplifying the launch at CES through an aggressive press strategy, and forming strategic partnership activations at the Sundance Film Festival with 20+ major celebrities and filmmakers. EHang is now a $1B public company.
KEY GTM ELEMENTS
Messaging and competitive positioning in a very crowded marketplace that over-promised.
Campaigns to spur customer engagement and involvement in product feature development.
Network of influencers for social proof, credibility, authentic content and social media reach.
Partnered with industry advisors to lend further credibility and create trust in the brand.
Referral programs grew customer base.
Social media campaigns with partners to grow a qualified audience. Gained 6k new followers in just 2 hours with in-kind product gift.
Event activation at Sundance Film Festival with 20+ celebrities and filmmakers. Follow up charity campaign to drive further exposure.
Heavy PR plan at CES drove brand name in major headlines: USA Today, BBC, Washington Post, WSJ, and Forbes. Acted as spokesperson and also trained executives.
