PRESS GALLERY
PRESS GALLERY
Key Achievements
Increased circulation by 3.5X.
Developed analytics, metrics and a weekly tracking dashboard to manage seeding to 30+ publications.
Manged team.
Added high-profile publications to seedin strategy.
Achieved highest media coverage for client.
Acted as spokesperson.
Trained executives on media interviews.
Pitched and generated stories for the company (sample below).
USA Today
This is a spot I sourced at CES for my client, eHang for the launch of their new Ghost drone into the US market. I gained exclusive video coverage for the company, a lengthy article, and a demo you can see in the video, along with actual footage. This was a very big piece in a large publication with high readership and two very important editors in the drone and technology space.
eHang now has a market cap of $650M on NASDAQ.
Fox News
I sourced this television spot with Fox through my personal network for my client, Yuneec, a drone company funded by Intel. I wanted them to gain coverage in larger publications for their prosumer drone, the Typhoon H, unique in its ability, technology, and price, to reach beyond the same publications they were working with to reach new core audiences.
Yuneec raised $60M in funding from Intel® Capital.
CNN Business
"There's so much opportunity in the drone industry to respond to what customers need and want," said Perez.
Tech in Asia
Due to the success of the crowdfunding campaign I led to introduce a new Chinese company to the US market, I was interviewed by Tech In Asia to understand the ins and outs of crowdfunding, strategy, and bringing a new product to market.
Tech In Asia
“I think we have done a great job lowering the barriers to drone use by using a smartphone instead of an RC controller, and designing a super easy user interface,” Perez says. “When it comes down to it, showing folks the benefits of using drones is key. If there are benefits to the business, it’s hard to say no to that kind of opportunity.”
Fintech World and Crowdfund Beat Conference
Panelist: StartUp America, Accelerators and Market Validation
I was invited to speak at a conference about equity investing, one of which is through the crowdfunding model. Panelists included VCs, investors, and entrepreneurs, including the famed venture capital investor Tim Draper of DFJ.
From minute 9:05-11:50, I discuss communicating with your customers to inform product development, and using social media and forums to understand customer feedback.
From minute 21:00-22:30, there is further discussion about the campaign.
LINK Hardware Parters of Silicon Valley
Panelist: PR for Crowdfunding
I was asked to speak at a conference of hardware entrepreneurs and investors. I sat on a panel about PR for crowdfunding. Speakers included investors at GGV capital, executives at Indiegogo, founders, and professors of computer science and engineering.
Bio: Jess Perez is Head of Marketing at EHANG Tech, makers of GHOST drone quad copters and leaders in aviation technology. She manages all aspects of marketing, including leading GHOST's crowd funding campaign. Previously, she was an early hire at various Bay Area e-commerce start-ups, including VC-funded Cuyana and Tea Collection, growing each business from the early days.
